Mobile an Tablet Marketing

Be Smart Enough to Find the Answers

baseball-cap.jpgEarlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it gemaach or wéi to use it without a lot of work.

The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn’t going to argue with their logic. They were obviously a lot smarter than their user… a seasoned techy and geek.

Dir kënnt e Päerd op d'Waasser féieren, awer Dir kënnt et net drénken.

Of course, the interface was simple to iwwerleeën. They built it! The application in question has actually been on the market, unchanged, for quite a while with very slow adoption. Hmmm… so we’ve not had rapid adoption and we’ve gotten feedback that our interface was clunky. Perhaps the two are connected?

It’s not really fair to insult a user by thinking they’re dumb. Relatively speaking, you should always assume they are dumb! I’m not saying all users are dumb… just setting a ‘frame of mind’ when thinking about your customer experience.

A mengem conversation with Clint Page, he touted social media as an incredible resource of customer information – saving the company money and time on surveys, focus groups, and strategies. His customers like the product, and they know what they need to make their lives easier… as well as Dotster more successful. Dotster just had to lay the groundwork to begin listening to them!

If you’re a technology company, the conversation is already happening about your product! You can search Twitter, try out a Fan Page on Facebook, benotzt Google Alerts or simply post a blog post and solicit feedback. If your users know you are listening, they’ll provide you with the answers you need. You just have to be smart enough to find the answers.

Douglas Karr

Douglas Karr ass CMO vun OpenINSIGHTS an de Grënner vun der Martech Zone. Den Douglas huet Dosende vun erfollegräiche MarTech Startups gehollef, huet an der Due Diligence vun iwwer $ 5 Bill bei Martech Acquisitioune an Investitiounen gehollef, a weider fir Firmen ze hëllefen fir hir Verkafs- a Marketingstrategien ëmzesetzen an ze automatiséieren. Den Douglas ass en international unerkannten digitale Transformatioun a MarTech Expert a Spriecher. Den Douglas ass och e publizéierten Auteur vun engem Dummie's Guide an e Business Leadership Buch.

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